Will Spotify Have the Cheap Summer Plan Again
Spotify rolls out new personalized experiences and playlists, including a mid-year review and a blended mix with a friend
Spotify today is expanding its investment in personalization features with the launch of a dedicated in-app feel called Just You, which focuses on your favorite music and how y'all mind. The feel is similar to Spotify's pop annual review, Spotify Wrapped, as it highlights the artists, songs, genres and other aspects of your music listening experience that are important to you, which can then be shared across social media, only as Wrapped is. The company is also today debuting Blend, a new fashion to create a personalized playlist with a friend.
The Only You hub volition alive alongside the existing Made for You lot hub on the Search page inside the Spotify app. In Made for Y'all, you'll find your other personalized playlists like Discover Weekly, Release Radar, Daily Mixes and others, similar Your Time Capsule or Summer Rewind, for case, equally well as the more than recently added trio of playlist sets, Spotify Mixes.
From at present through the stop of the month, Just You will be a split up hub in the Spotify app, but it will ultimately be relocated to live inside the Made for Yous hub.
Image Credits: Spotify
The new Only You experience, meanwhile, volition assist yous discover new trends beyond what yous might meet in your personalized playlists. This includes "Your Audio Nascency Chart," where the dominicus is the summit artist y'all listened to over the last six months, rising is your most recent discovery and the moon is an artist you listen to that shows your emotional side; "Your Dream Dinner Party," where you option three favorite artists for a custom, oftentimes updated Spotify Mix featuring favorite songs and fresh picks; and "Your Creative person Pairs," which features unique pairings you've listened to recently, like those spanning genres.
It also volition contain other personalized insights like the different time periods of music you lot've enjoyed, the music or podcasts you lot listen to at what time of mean solar day and your favorite music genres and podcast topics.
For example, your "Song Year" will show how you lot've traveled through dissimilar periods of time, based on the tracks you listened to throughout the twelvemonth. The first yr that volition pop up here is the year you've streamed the most, while the second year that appears will represent the earlier release year that you've listened to. The third year is the about recent song year that's been streamed.
To assemble all this data, Only You looks at your Spotify in-app listening experience over the last vi months (December 2022 – May 2021). Users must have streamed 30 tracks across five different artists over the by 6 months in order to exist eligible for the new feel. Spotify says the information isn't being used for advertizement targeting purposes. (And despite astrology's connection to nativity months and years, the "Your Audio Nativity Chart" isn't request for users' birth yr to create this feel.)
Image Credits: Spotify
Another primal part of the But Y'all entrada is the launch of Blend, currently in beta.
This feature will sit on the "Made for Ii" shelf within the Only You hub, assuasive you to invite any other Spotify user to create a playlist with you lot. Using similar mixing technology that powers Spotify'south Family Mix and Duo Mix in their respective plans, Blend lets you invite whatsoever other Spotify user (costless user or paid subscriber) to merge their musical tastes with yours to create a curated playlist featuring songs yous both like.
This playlist is updated daily and will grow with users over fourth dimension as their listening habits change, Spotify says.
Because it works with free accounts, Blend could encourage more than users to endeavour Spotify so they tin create a playlist with a significant other, best friend, family fellow member or others, fifty-fifty if they're not on a shared program.
Paradigm Credits: Spotify
Both the Only You experience and Blend build on technology Spotify had already developed to power other features, like Wrapped and various multi-user composite mixes, rather than creating something entirely new. But the bigger message Spotify wants to convey here is that it's far ahead of competitors when it comes to personalization features. Even if rivals are duping its playlists, it wants to be the precursor when it comes to personalized music.
Of course, that'due south not ever the example. The newer Spotify Mixes, for instance, were a lot similar a characteristic Pandora had launched years prior, which created custom playlists across a number of attributes, including genre and mood. Merely where Spotify succeeds is its continual release of new personalization features, as it works to make its app customized to the end user. Past doing so, the switching costs increase — that is, users will find it harder to bound to rival services due to how many custom playlists they may have on hand.
Spotify will begin heavily marketing the launch of Only You with a number of top artists by creating sets of stats for diverse fandoms, including those for Harry Styles, Selena Gomez, Lil Nas X, Doja Cat, Justin Bieber, SZA and others. The campaign will run through June thirty.
Source: https://techcrunch.com/2021/06/02/spotify-rolls-out-new-personalized-experiences-and-playlists-including-a-mid-year-review-and-a-blended-mix-with-a-friend/
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